zillow-trulia

Zillow Announces Acquisition of Trulia for $3.5 Billion in Stock

In an earlier post ( View Earlier Post Here )I highlighted the rumor that Zillow was intending to buy Trulia for about $2 Billion. It just became official, but the dollar amount is actually higher at $3.5 Billion.

Here are the Facts

Zillow, Inc. (NASDAQ:Z) today announced that it has entered into a definitive agreement to acquire Trulia, Inc. (NYSE:TRLA) for $3.5 billion in a stock-for-stock transaction. The Boards of Directors of both companies have approved the transaction, which is expected to close in 2015The combined company will maintain both the Zillow and Trulia consumer brands

At closing, Trulia CEO Pete Flint will remain as CEO of Trulia reporting to Zillow CEO, Spencer Rascoff, and will join the Board of Directors of the combined company.

Both Zillow and Trulia are primarily media companies, generating the majority of revenue through advertising sales to real estate professionals. Despite continued growth as public companies, significant opportunities of scale remain as the majority of advertising dollars in the real estate sector have yet to migrate online or to mobile. For example, the two companies’ combined revenue currently represents less than 4 percent of the estimated $12 billion real estate professionals spend on marketing their services to consumers each year.

The above facts are from the official press release that you can read here -> Press Release

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